diff --git a/docs/docs/about/about.md b/docs/docs/about/about.md
index 6c1504de1..fe278147b 100644
--- a/docs/docs/about/about.md
+++ b/docs/docs/about/about.md
@@ -14,16 +14,12 @@ Jan's long-term vision is to build a cognitive framework for future robots. We b
 
 Our mission is to allow humans and businesses to own their AI, with the right to tinker, repair and innovate. 
 
-### Ideal Customer
-
-Our ideal customer is an AI enthusiast who wants to solve problems with open source AI. 
-
 ### Problem
 
-Our ideal customer is usually motivated to find an alternative to OpenAI for the following reasons:
+Jan exists to provide solutions for the following problems.
 
 *Control*
-- Control (e.g. no vendor lock-in)
+- Control (e.g. preventing vendor lock-in)
 - Stability (e.g. runs predictably every time)
 - Local-use (e.g. for speed, or for airgapped environments)
  
@@ -32,8 +28,8 @@ Our ideal customer is usually motivated to find an alternative to OpenAI for the
 - Privacy (e.g. nsfw) 
 
 *Customizability*
-- Niche Models (e.g. fine-tuned models that outperform OpenAI)
 - Tinkerability (e.g. ability to change model, experiment)
+- Niche Models (e.g. fine-tuned models that outperform OpenAI)
 - Fine-tuning (e.g. for domain-specific use cases)
 
 Sources: [^1] [^2] [^3] [^4]
@@ -43,6 +39,10 @@ Sources: [^1] [^2] [^3] [^4]
 [^3]: [Ask HN: What's the best self-hosted/local alternative to GPT-4?](https://news.ycombinator.com/item?id=36138224) 
 [^4]: [LoRAs](https://www.reddit.com/r/LocalLLaMA/comments/17mghqr/comment/k7mdz1i/?utm_source=share&utm_medium=web2x&context=3)
 
+### Ideal Customer
+
+Our ideal customer is an AI enthusiast who has experienced issues with OpenAI, and is keen to find open source alternatives. 
+
 ### Solution
 
 Jan is a seamless user experience that runs on your personal computer, that glues the different pieces of the open source AI ecosystem to provide an alternative to OpenAI's closed platform.