diff --git a/.github/ISSUE_TEMPLATE/4-goal.md b/.github/ISSUE_TEMPLATE/4-goal.md
index 28b32382a..8d649c281 100644
--- a/.github/ISSUE_TEMPLATE/4-goal.md
+++ b/.github/ISSUE_TEMPLATE/4-goal.md
@@ -1,13 +1,38 @@
 ---
 name: 🎯 Goal
-about: External communication of Jan's roadmap and objectives
+about: Roadmap goals for our users
 title: 'goal: '
 type: Goal
 ---
 
 ## Goal
 
-## Tasklist
+> Why are we doing this? 1 liner value proposition
 
-## Out of scope
+_e.g. Make onboarding to Jan 3x easier_
 
+## Success Criteria
+
+> When do we consider this done? Limit to 3.
+
+1. _e.g. Redesign onboarding flow to remove redundant steps._
+2. _e.g. Add a “getting started” guide_
+3. _e.g. Make local model setup more “normie” friendly_
+
+## Non Goals
+
+> What is out of scope?
+
+- _e.g. Take advanced users through customizing settings_
+
+## User research (if any)
+
+> Links to user messages and interviews
+
+## Design inspo
+
+> Links
+
+## Open questions
+
+> What are we not sure about?