diff --git a/web/app/posthog.js b/web/app/posthog.js
index daa2a7ea2..2ed24dbd0 100644
--- a/web/app/posthog.js
+++ b/web/app/posthog.js
@@ -6,7 +6,7 @@ import { PostHogProvider } from 'posthog-js/react'
 if (typeof window !== 'undefined') {
   posthog.init(process.env.NEXT_PUBLIC_POSTHOG_KEY, {
     api_host: process.env.NEXT_PUBLIC_POSTHOG_HOST,
-    person_profiles: 'identified_only', // or 'always' to create profiles for anonymous users as well
+    person_profiles: 'always',
     persistence: 'localStorage',
   })
 }