diff --git a/handbook/sell/marketing.mdx b/handbook/sell/marketing.mdx
index f419618da..76423970d 100644
--- a/handbook/sell/marketing.mdx
+++ b/handbook/sell/marketing.mdx
@@ -56,7 +56,7 @@ Campaign executions must leave no questions, so each marketing campaign requires
 
 ## Positioning
 
-Marketing starts with positioning - we always think thorough where to sit in the market before new launches.
+Marketing starts with positioning - we always think through where to sit in the market before new launches.
 
 No one cares about product functions, it's all about what you provide. If your positioning requires explanation, it isn't working. We never talk about what our product does until we've established what problem it eliminates.