diff --git a/docs/docs/about/about.md b/docs/docs/about/about.md
index d49903799..e30700b3e 100644
--- a/docs/docs/about/about.md
+++ b/docs/docs/about/about.md
@@ -2,46 +2,80 @@
 title: About Jan
 ---
 
-Jan is a building a Personal AI that is infinitely customizable via apps and plugins.
+Jan is a Personal AI that you can customize, that runs privately on your own computer. 
 
-Jan's 2050 goal is to build robots that augment humans and organizations. 
+We envision a future where our lives are improved by helpful and practical AI assistants, that we continuously customize to meet our needs. 
 
-## Who We Are
+## Why does Jan Exist?
+
+### Our Mission
+
+To enable high-productivity individuals to use AI to scale themselves. 
+
+### Our Ideal Customer
+
+Our ideal customer is an AI Enthusiast who wants to experiment with solving problems using AI, and is ok with experimental software. 
+
+- Semi-technical (i.e. can code simple Javascript/Python scripts), i.e. not able to build the whole thing themselves
+- Will file bugs
+- [Plus] Wants to share their solution with others 
+
+Our goal in 2023 is to find 500 of these ideal customers. 
+
+### Problem Statement
+
+Our ideal customer has clear ideas for how to solve his/her problems using AI, but has not done so because:
+
+- Lack full skillset across UI, Backend and MLOps to build their own custom Personal AI
+- Doesn't have 10 hours/week to build and maintain a Personal AI
+- Uncomfortable with giving personal info to ChatGPT
+
+### Our Solution
+
+Jan is a Personal AI that you can customize, and runs privately on your own computer.
+
+- Tinker and customize in <10 lines of code
+- Pre-built plugins (e.g. RAG, Langchain, LlamaIndex)
+- Mobile support (including helpful widgets)
+
+Jan has a very modular architecture that allows you to swap out or customize components, without having to rebuild everything. 
+
+## How Jan Works
 
 ###  Open Source
 
-Jan is an open source company. We build in public. 
+Jan is a for-profit company that wants to adopt an open source business model. We believe in the need for an open source AI ecosystem that has a self-sustaining business model. 
 
 - [Jan: a Personal AI](https://github.com/janhq/jan) (AGPLv3)
 - [Nitro: run Local AI](https://github.com/janhq/nitro) (AGPLv3)
 
-We believe strongly in the need for open source AI ecosystems. 
+### Build in Public
+
+We use Github to build in public, and welcome anyone to join in.  
+
+- [Jan's Kanban](https://github.com/orgs/janhq/projects/5)
+- [Jan's Roadmap](https://github.com/orgs/janhq/projects/5/views/2)
 
 ### Bootstrapped
 
-Jan is currently a bootstrapped company responsible for the livelihoods of 8 families. We are practical and focused on building a sustainable business.
+Jan is currently a bootstrapped company. We balance technical invention with the search for a sustainable business model. 
+
+We appreciate any business that can balance growth with cashflow/profitability. 
 
 ### Remote Team
 
 Jan has a fully-remote team. We are mainly based in the Asia timezone. We use [Github](https://github.com/janhq) and [Discord](https://discord.gg/af6SaTdzpx) to work. 
 
-## How We Work
-
-### Roadmap
-
-We use Github to coordinate and figure out what's next. 
-
-- [Jan's Kanban](https://github.com/orgs/janhq/projects/5)
-- [Jan's Roadmap](https://github.com/orgs/janhq/projects/5/views/2)
-
-### Culture
-
-Jan has a culture of ownership, independent thinking, and lightning fast execution. If you'd like to join us, we have open positions on our [careers page](https://janai.bamboohr.com/careers).   
-
 ## Contact
 
+### General Enquiries
+
 Drop us a message in our [Discord](https://discord.gg/af6SaTdzpx) and we'll get back to you.
 
 - `#general`: for general discussion
 - `#jan-dev`: for Jan-related questions
 - `#nitro-dev`: for Nitro-related questions
+
+### Careers
+
+Jan has a culture of ownership, independent thinking, and lightning fast execution. If you'd like to join us, we have open positions on our [careers page](https://janai.bamboohr.com/careers).   
diff --git a/docs/docs/handbook/handbook.md b/docs/docs/handbook/handbook.md
index 3cb2c1af9..c4e635458 100644
--- a/docs/docs/handbook/handbook.md
+++ b/docs/docs/handbook/handbook.md
@@ -3,5 +3,3 @@ title: Company Handbook
 slug: /handbook
 ---
 
-
-## Remote Work
\ No newline at end of file
diff --git a/docs/sidebars.js b/docs/sidebars.js
index 05b0189f8..f8ba8d47c 100644
--- a/docs/sidebars.js
+++ b/docs/sidebars.js
@@ -118,7 +118,7 @@ const sidebars = {
       label: "Company Handbook",
       collapsible: true,
       collapsed: true,
-      link: { type: "doc", id: "handbook/handbook" },
+      // link: { type: "doc", id: "handbook/handbook" },
       items: [
         {
           type: "doc",