jan/handbook/philosophy/lateral.mdx

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---
title: "Lateral Thinking using Withered Technology"
description: "We use Withered Technology to build lateral thinking tools."
---
import Youtube from '../../../components/youtube'
# Lateral Thinking using Withered Technology
<br />
<Youtube id="E-4XySE15zM?feature=shared" />
> "You're better off picking a cheap technology ('withered') and using it in a new way ('lateral') rather than going for the predictable, cutting-edge next step." — [Nintendo's Philosophy](https://medium.com/@adamagb/nintendo-s-little-known-product-philosophy-lateral-thinking-with-withered-technology-bac7257d8f4)
## Taking the long view
- AI is in a rapid innovation phase
- Staying grounded is essential as technologies shift and new tools emerge
- We focus on what endures
- Shiny objects can distract, we prioritize lasting value over hype
- We aim to be relevant in 10 years, long-term thinking guides what we build and how we invest
## Lateral thinking with withered technology
- Solve real problems at affordable prices
- Constraints drive creativity
- [Frugality](/handbook/money/how#frugality) is a strategy
- Use validated, abundant, and well-understood tech
- We ship hardware with default A6000s
- Prioritize cost-effective materials without sacrificing quality
- Optimize for accessibility over perfection
<br/>
## Why we do this
- Resources are limited, but creativity isn't
- Smart choices let us do more with less
- Frugality enables longevity
- We build for people, not for accolades
## How we operate
- Fail cheaply
- Launch early
- Iterate often
- Lower experimentation costs
- Prioritize global accessibility through cost-efficiency
- Focus on essential product features