{
    "brand": {
        "name": "Summit Painting & Handyman Services",
        "tagline": "Craftsmanship For Your Home",
        "essence": [
            "Trustworthy",
            "Editorial",
            "Organic",
            "Sturdy"
        ],
        "description": "Premium painting, wood restoration, and handyman services for Colorado Springs."
    },
    "colors": {
        "primary": {
            "forest": {
                "hex": "#3A4D39",
                "rgb": "rgb(58, 77, 57)",
                "usage": "Primary brand color, headers, CTA buttons"
            }
        },
        "secondary": {
            "sage": {
                "hex": "#739072",
                "rgb": "rgb(115, 144, 114)",
                "usage": "Accent color, secondary elements, backgrounds"
            },
            "cream": {
                "hex": "#ECE3CE",
                "rgb": "rgb(236, 227, 206)",
                "usage": "Background, light sections, contrast"
            }
        },
        "neutral": {
            "stoneBlack": {
                "hex": "#1C1917",
                "rgb": "rgb(28, 25, 23)",
                "usage": "Text, footer, dark elements"
            },
            "white": {
                "hex": "#FFFFFF",
                "rgb": "rgb(255, 255, 255)",
                "usage": "Background, text on dark"
            }
        }
    },
    "typography": {
        "headings": {
            "fontFamily": "Playfair Display",
            "weights": [
                400,
                500,
                600,
                700
            ],
            "style": "serif",
            "usage": "Headers, titles, hero text",
            "characteristics": "Editorial, elegant, trustworthy"
        },
        "body": {
            "fontFamily": "Plus Jakarta Sans",
            "weights": [
                300,
                400,
                500,
                600,
                700
            ],
            "style": "sans-serif",
            "usage": "Body text, paragraphs, UI elements",
            "characteristics": "Modern, clean, readable"
        },
        "scale": {
            "h1": {
                "fontSize": "3.5rem",
                "lineHeight": "1.2",
                "fontWeight": 700,
                "fontFamily": "Playfair Display"
            },
            "h2": {
                "fontSize": "2.5rem",
                "lineHeight": "1.3",
                "fontWeight": 600,
                "fontFamily": "Playfair Display"
            },
            "h3": {
                "fontSize": "2rem",
                "lineHeight": "1.4",
                "fontWeight": 600,
                "fontFamily": "Playfair Display"
            },
            "h4": {
                "fontSize": "1.5rem",
                "lineHeight": "1.4",
                "fontWeight": 500,
                "fontFamily": "Playfair Display"
            },
            "body": {
                "fontSize": "1rem",
                "lineHeight": "1.6",
                "fontWeight": 400,
                "fontFamily": "Plus Jakarta Sans"
            },
            "small": {
                "fontSize": "0.875rem",
                "lineHeight": "1.5",
                "fontWeight": 400,
                "fontFamily": "Plus Jakarta Sans"
            }
        }
    },
    "logo": {
        "primary": {
            "type": "Mountain with paintbrush icon + wordmark",
            "variants": [
                "full-color",
                "white",
                "black"
            ],
            "clearSpace": "Minimum 20px on all sides",
            "minSize": "120px width"
        },
        "icon": {
            "description": "Mountain peaks with paintbrush overlay",
            "style": "Clean, geometric, organic"
        },
        "lockup": {
            "vertical": "Icon above text",
            "horizontal": "Icon left of text"
        }
    },
    "spacing": {
        "xs": "4px",
        "sm": "8px",
        "md": "16px",
        "lg": "24px",
        "xl": "32px",
        "2xl": "48px",
        "3xl": "64px",
        "4xl": "96px"
    },
    "layout": {
        "maxWidth": "1440px",
        "containerPadding": "24px",
        "grid": {
            "columns": 12,
            "gutter": "24px"
        }
    },
    "patterns": {
        "brushStrokes": {
            "description": "Organic paintbrush strokes and mountain silhouettes",
            "colors": [
                "forest",
                "sage"
            ],
            "usage": "Backgrounds, texture, visual interest",
            "style": "Hand-painted, organic, natural"
        }
    },
    "components": {
        "buttons": {
            "primary": {
                "background": "#3A4D39",
                "color": "#FFFFFF",
                "padding": "12px 32px",
                "borderRadius": "4px",
                "fontFamily": "Plus Jakarta Sans",
                "fontWeight": 600,
                "hover": {
                    "background": "#2a3729"
                }
            },
            "secondary": {
                "background": "transparent",
                "color": "#3A4D39",
                "border": "2px solid #3A4D39",
                "padding": "12px 32px",
                "borderRadius": "4px",
                "fontFamily": "Plus Jakarta Sans",
                "fontWeight": 600,
                "hover": {
                    "background": "#3A4D39",
                    "color": "#FFFFFF"
                }
            }
        },
        "cards": {
            "background": "#FFFFFF",
            "border": "1px solid #ECE3CE",
            "borderRadius": "8px",
            "padding": "32px",
            "shadow": "0 2px 8px rgba(0,0,0,0.1)"
        },
        "footer": {
            "background": "#1C1917",
            "color": "#FFFFFF",
            "sections": [
                "Contact Us",
                "Hybrid Footer",
                "Links"
            ],
            "layout": "Three-column grid"
        }
    },
    "imagery": {
        "style": "Natural, authentic, craft-focused",
        "subjects": [
            "Tools",
            "Materials",
            "Craftsmanship",
            "Colorado landscapes"
        ],
        "treatment": "Clean, well-lit, professional",
        "overlays": "Sage or forest tinted overlays at 20-40% opacity"
    },
    "voice": {
        "tone": [
            "Professional",
            "Approachable",
            "Trustworthy",
            "Local"
        ],
        "language": "Clear, straightforward, emphasizing quality and craftsmanship",
        "messaging": "Premium services with personal touch, Colorado Springs expertise"
    },
    "contact": {
        "phone": "(312) 456-7890",
        "email": "summit@gmail.com",
        "location": "Colorado Springs"
    }
}
