generated from Nicholai/astro-template
232 lines
6.7 KiB
JSON
232 lines
6.7 KiB
JSON
{
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"brand": {
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"name": "Summit Painting & Handyman Services",
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"tagline": "Craftsmanship For Your Home",
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"essence": [
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"Trustworthy",
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"Editorial",
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"Organic",
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"Sturdy"
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],
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"description": "Premium painting, wood restoration, and handyman services for Colorado Springs."
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},
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"colors": {
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"primary": {
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"forest": {
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"hex": "#3A4D39",
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"rgb": "rgb(58, 77, 57)",
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"usage": "Primary brand color, headers, CTA buttons"
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}
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},
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"secondary": {
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"sage": {
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"hex": "#739072",
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"rgb": "rgb(115, 144, 114)",
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"usage": "Accent color, secondary elements, backgrounds"
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},
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"cream": {
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"hex": "#ECE3CE",
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"rgb": "rgb(236, 227, 206)",
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"usage": "Background, light sections, contrast"
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}
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},
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"neutral": {
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"stoneBlack": {
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"hex": "#1C1917",
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"rgb": "rgb(28, 25, 23)",
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"usage": "Text, footer, dark elements"
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},
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"white": {
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"hex": "#FFFFFF",
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"rgb": "rgb(255, 255, 255)",
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"usage": "Background, text on dark"
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}
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}
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},
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"typography": {
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"headings": {
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"fontFamily": "Playfair Display",
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"weights": [
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400,
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500,
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600,
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700
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],
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"style": "serif",
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"usage": "Headers, titles, hero text",
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"characteristics": "Editorial, elegant, trustworthy"
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},
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"body": {
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"fontFamily": "Plus Jakarta Sans",
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"weights": [
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300,
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400,
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500,
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600,
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700
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],
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"style": "sans-serif",
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"usage": "Body text, paragraphs, UI elements",
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"characteristics": "Modern, clean, readable"
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},
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"scale": {
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"h1": {
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"fontSize": "3.5rem",
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"lineHeight": "1.2",
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"fontWeight": 700,
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"fontFamily": "Playfair Display"
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},
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"h2": {
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"fontSize": "2.5rem",
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"lineHeight": "1.3",
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"fontWeight": 600,
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"fontFamily": "Playfair Display"
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},
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"h3": {
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"fontSize": "2rem",
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"lineHeight": "1.4",
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"fontWeight": 600,
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"fontFamily": "Playfair Display"
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},
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"h4": {
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"fontSize": "1.5rem",
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"lineHeight": "1.4",
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"fontWeight": 500,
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"fontFamily": "Playfair Display"
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},
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"body": {
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"fontSize": "1rem",
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"lineHeight": "1.6",
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"fontWeight": 400,
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"fontFamily": "Plus Jakarta Sans"
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},
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"small": {
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"fontSize": "0.875rem",
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"lineHeight": "1.5",
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"fontWeight": 400,
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"fontFamily": "Plus Jakarta Sans"
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}
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}
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},
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"logo": {
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"primary": {
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"type": "Mountain with paintbrush icon + wordmark",
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"variants": [
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"full-color",
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"white",
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"black"
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],
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"clearSpace": "Minimum 20px on all sides",
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"minSize": "120px width"
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},
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"icon": {
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"description": "Mountain peaks with paintbrush overlay",
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"style": "Clean, geometric, organic"
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},
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"lockup": {
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"vertical": "Icon above text",
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"horizontal": "Icon left of text"
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}
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},
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"spacing": {
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"xs": "4px",
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"sm": "8px",
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"md": "16px",
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"lg": "24px",
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"xl": "32px",
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"2xl": "48px",
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"3xl": "64px",
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"4xl": "96px"
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},
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"layout": {
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"maxWidth": "1440px",
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"containerPadding": "24px",
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"grid": {
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"columns": 12,
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"gutter": "24px"
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}
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},
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"patterns": {
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"brushStrokes": {
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"description": "Organic paintbrush strokes and mountain silhouettes",
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"colors": [
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"forest",
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"sage"
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],
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"usage": "Backgrounds, texture, visual interest",
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"style": "Hand-painted, organic, natural"
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}
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},
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"components": {
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"buttons": {
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"primary": {
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"background": "#3A4D39",
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"color": "#FFFFFF",
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"padding": "12px 32px",
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"borderRadius": "4px",
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"fontFamily": "Plus Jakarta Sans",
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"fontWeight": 600,
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"hover": {
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"background": "#2a3729"
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}
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},
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"secondary": {
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"background": "transparent",
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"color": "#3A4D39",
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"border": "2px solid #3A4D39",
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"padding": "12px 32px",
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"borderRadius": "4px",
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"fontFamily": "Plus Jakarta Sans",
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"fontWeight": 600,
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"hover": {
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"background": "#3A4D39",
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"color": "#FFFFFF"
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}
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}
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},
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"cards": {
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"background": "#FFFFFF",
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"border": "1px solid #ECE3CE",
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"borderRadius": "8px",
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"padding": "32px",
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"shadow": "0 2px 8px rgba(0,0,0,0.1)"
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},
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"footer": {
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"background": "#1C1917",
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"color": "#FFFFFF",
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"sections": [
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"Contact Us",
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"Hybrid Footer",
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"Links"
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],
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"layout": "Three-column grid"
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}
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},
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"imagery": {
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"style": "Natural, authentic, craft-focused",
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"subjects": [
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"Tools",
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"Materials",
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"Craftsmanship",
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"Colorado landscapes"
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],
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"treatment": "Clean, well-lit, professional",
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"overlays": "Sage or forest tinted overlays at 20-40% opacity"
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},
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"voice": {
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"tone": [
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"Professional",
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"Approachable",
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"Trustworthy",
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"Local"
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],
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"language": "Clear, straightforward, emphasizing quality and craftsmanship",
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"messaging": "Premium services with personal touch, Colorado Springs expertise"
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},
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"contact": {
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"phone": "(312) 456-7890",
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"email": "summit@gmail.com",
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"location": "Colorado Springs"
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}
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}
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