16 lines
798 B
Markdown
16 lines
798 B
Markdown
Problem Statement and Goals
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Problem
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- UX/UI fragmentation (inconsistent fonts, ad-hoc styles), unclear IA and navigation model, and lack of codified design system hinder clarity, polish, and delivery velocity.
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Goals
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- Establish a coherent brand-forward design system (tokens: color, type, spacing, motion).
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- Standardize IA and navigation (sidebar nav + command palette) aligned to key user journeys.
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- Implement reusable sticky split pattern for narrative + media without scroll‑jacking.
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- Upgrade core pages: Projects (reel + case studies), Process, Studio, Contact (smart form).
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- Preserve existing functionality and content while improving presentation and flows.
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Out of Scope (initial release)
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- Custom CMS; third‑party marketing automation; deep analytics beyond Sentry/basic events.
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