minecraft-website/SEO_STRATEGY.md
2025-11-02 01:08:12 -06:00

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# SEO Strategy for BiohazardVFX Minecraft Server
## Overview
This document outlines the SEO strategy implemented for the BiohazardVFX Minecraft server website to improve search visibility and attract more players.
## On-Page SEO Elements Implemented
### 1. Title Tags
- **Primary Title**: "BiohazardVFX Minecraft Server | Join Our SMP Community"
- **Template**: "%s | BiohazardVFX Minecraft Server" for other pages
- **Rationale**: Includes primary keywords (Minecraft, Server, SMP) and unique value proposition
### 2. Meta Descriptions
- **Description**: "Join BiohazardVFX, a 1.21.x Survival Minecraft server for VFX artists and creatives. Experience vanilla-first gameplay with community and whitelist access."
- **Rationale**: Concise, compelling, includes keywords and unique selling proposition
### 3. Keywords
- Primary: Minecraft, SMP, Survival, VFX, Creative
- Secondary: Server, Community, Whitelist, Discord, 1.21.x, BiohazardVFX
- **Implementation**: Added to metadata.keywords in layout.tsx
### 4. Open Graph Tags
- **og:title**: "BiohazardVFX Minecraft Server | Join Our SMP Community"
- **og:description**: Same as meta description
- **og:image**: "/backgroundimg.avif" (1200x630px recommended size)
- **og:type**: "website"
- **og:url**: "https://minecraft.biohazardvfx.com"
### 5. Twitter Card Tags
- **twitter:card**: "summary_large_image"
- **twitter:title**: Same as OG title
- **twitter:description**: Same as meta description
- **twitter:image**: "/backgroundimg.avif"
## Technical SEO Elements Implemented
### 1. Structured Data (Schema.org)
- **Type**: VideoGameServer
- **Properties included**:
- Name: "BiohazardVFX Minecraft Server"
- URL: "https://minecraft.biohazardvfx.com"
- Description: Detailed server description
- Game: Minecraft with version 1.21.x
- ServerStatus: Online/Offline (dynamic)
- PlayersOnline: Real-time player count (dynamic)
- MaximumAttendeeCapacity: Max player count
- AreaServed: Worldwide
- Provider: BiohazardVFX organization
- Application: Minecraft deep link for easy joining
### 2. Canonical URLs
- **Implementation**: Set to "/" for homepage
- **Rationale**: Prevents duplicate content issues
### 3. Robots.txt
- **Location**: /public/robots.txt
- **Content**: Allows all crawlers, includes sitemap reference
### 4. Sitemap.xml
- **Location**: /public/sitemap.xml
- **Content**: Includes homepage with priority 1.0 and daily change frequency
## Content SEO Strategy
### 1. Primary Keywords Targeting
- **Primary**: "Minecraft Server", "SMP", "Survival Minecraft"
- **Long-tail**: "VFX Minecraft server", "Creative Minecraft community", "Whitelist Minecraft server"
### 2. Content Structure
The website content focuses on:
- Clear value proposition (VFX artist focused community)
- Server features (1.21.x, Survival, Hard + Vanilla Tweaks)
- Real-time server status
- Easy joining process (one-click copy server IP)
## Recommendations for Continued SEO Success
### 1. Content Updates
- Regular blog posts about server updates, events, and community highlights
- Player showcase content
- Server build spotlights
### 2. Link Building
- Reach out to Minecraft server listing sites
- Engage with VFX and creative communities
- Cross-promote on social media platforms
### 3. Local SEO
- Though the server is global, consider location-based keywords for US region
- Consider "US-based Minecraft server" positioning
### 4. Performance Optimization
- Page loading speed is essential for SEO
- Ensure images are optimized
- Monitor Core Web Vitals
### 5. Social Proof
- Highlight active player count in marketing
- Showcase community creations
- Gather testimonials from community members
## Next Steps
1. Monitor search console for indexing and performance
2. Track organic traffic growth
3. Consider adding more pages if the site expands (rules page, FAQ, etc.)
4. Implement rich snippets for server status if possible
5. Regularly update structured data with real-time server information
## Additional SEO Tips for Minecraft Server Websites
1. **Server IP Consistency**: Ensure server IP is consistent across all mentions
2. **Game Version Updates**: Keep version information current in metadata
3. **Community Content**: Encourage user-generated content (screenshots, builds)
4. **Seasonal Content**: Special events or challenges can generate content
5. **Accessibility**: Ensure the website works for all users, including screen readers